Perhaps the word “innovation” is too strong. These days, that term is being abused in so many ways that it is beginning to lose its true meaning.
But this Swedish billboard in the center of Stockholm certainly is different from what we’re used to. Yes, we already have video screens acting as advertising and using video to do so. But this one interacts with its environment:
At first glance, the digital screen positioned outside a metro station shows only a simple photo of a model. But walk by with a lit cigarette and the man in the picture starts coughing, clearly bothered by the smoke.
The screen then changes again, offering various products sold by pharmacy chain Apotek Hjartat that can help smokers quit.Source: CNN Media