Jean-Louis Gassée, a former Apple Inc. top exec, gives his views on the Apple-IBM alliance that was announced recently. On one hand, it won’t work, because alliances generally never work; on the other hand,
For Apple’s part, the iPhone and the iPad have gained increasingly wider acceptance with large Enterprise customers: “98% of Fortune 500 companies have deployed iOS devices and more than 90% of tablet activations in enterprise environments are iPads.” Of course, a few BYOD devices don’t constitute wholesale adoption inside a company. Apple doesn’t have the manpower and culture to come in, engineer, deploy, and maintain company-wide applications and fleets of devices. That’s IBM forte.
It’s worth looking at his post; the numbers he cites on earnings and profit per employee for both companies are very relevant. According to Gassée,
Inside IBM, morale isn’t great. Following a series of layoffs, management is perceived as using Excel as a windshield to drive the company.
It remains hard to see how two such different enterprises can work and profit together. But Tim Cook is not Steve Jobs, and the IBM of today is different from the IBM twenty years ago…